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Food is Gen Z's Top Spending Priority
USAgNet - 04/19/2021

Gen Z has shown a preference for healthy eating, including more organic and natural foods that are free of additives. This is largely because they are growing up during an age of health and wellness where consumers are paying more attention to the ingredients list compared to prior generations, according to

However, while more than half of teens in the spring 2021 Piper Sandler survey reported preferring healthy snacks, only 3% listed fruits, vegetables or nuts as a favorite snack item.

Similar to other demographics, Gen Z has emerged as a snack-focused generation, opting for multiple eating experiences throughout the day instead of larger, sit-down meals.

Although they spend more time thinking about food compared to other generations, teens have mostly remained loyal to a handful of big-name brands to satisfy their snacking urges, according to the Piper Sandler report. The top six snack brands for teens in the spring 2021 survey are: Lay's, Doritos and Cheetos from PepsiCo's Frito-Lay division; Campbell Soup's Goldfish; Kellogg's Cheez-It; and Mondelez's Oreo.

Lay's has remained on top of the list since fall 2019, and gained traction from late last year. PepsiCo earned the highest share of snack mentions among teens in both the fall and spring surveys.

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